Founder, Licensed Finance Broker, Managing Director
As the Managing Director of Specialist Finance Group (SFG), William has been instrumental in the firm's leadership, development and growth both nationally and internationally. His vast experience has been built from an extensive career, 13 years of which were spent in the building and development industry. William’s extensive knowledge, valuable insights, strong eye for detail and inexorable commitment to abide by the highest standards for ethical and legislative practices continues to ensure SFG’s ability and reputation to provide our valued members with industry-leading solutions prevails. William is also a proud father of three, and he passionately enjoys being a mentor to many.
National Business Manager
Steve joined SFG in 2007, bringing a wealth of knowledge from his expansive career in the finance industry. Having previously been a Managing Director of mortgage brokering firms, Steve knows what it takes to succeed as a broker in this industry, and he uses this knowledge to ensure that SFG continue to deliver and improve upon the solutions provided to members. His future vision includes the option for new members to come on board with a unique and even more valuable offering. Steve liaises with our national lender panel to ensure that SFG continues to offer even greater flexibility to its members.
National Operations Manager
Frank has been involved in the Financial Services Industry for over 25 years overall, 10 years plus which have been at CEO and General Management level. Frank is a current Responsible Manager on SFG owned Australian Credit Licences, has a Bachelor of Business Degree from Edith Cowan University with a double major in Marketing and Management and a Diploma of Financial Services – Finance / Mortgage Broking.
Prior to joining SFG in 2015, Frank worked with several major banks and other financial institutions in State and General Management capacities, specifically within third party distribution focussing on financial services integration. Frank brings valuable industry, management and strategic insight to SFG.
Eastern States Regional Manager
Richard joined the Management team of SFG in 2004, bringing his valuable knowledge and experience from 34 years’ in Banking. His former career includes 24 years with two leading Australian banks, leaving that industry as Senior Manager of a Private Bank. With his proven abilities in credit, sales, marketing, compliance, people management and business development, he is a high achiever and continues to demonstrate real passion for facilitating the success of SFG and other finance businesses.
Richard is also a Fellow of the MFAA. Over all the years this industry has been in existence, this achievement has only been awarded to 34 other industry members. It recognises Richard’s vast knowledge and experience within the Mortgage and Finance Industry, plus his significant contribution to the development of this Finance Industry of Australia.
Zyra joined SFG in 2014, bringing over 8 years wealth of global accounting knowledge and experience. Zyra’s career included roles with global firms where she managed corporate clients such as Johnson and Johnson and Sara Lee North America. Zyra has also held the senior position of Associate Accountant with Duetsche Bank where she was responsible for the accounting functions in North America, Great Britain and Germany.
Zyra manages and oversees the entire operations of the SFG accounting department. With strong abilities in corporate accounting and with high attention to detail, our members can be assured of timely commission and payment accuracy.
Accreditations and Compliance Officer
Prior to joining SFG in 2008, Piera's career comprised of over 20 years experience in finance consultation at a number of major builders in Western Australia. The valuable experience gained working in this dynamic sector allows Piera to accommodate for our members’ needs and requests with meticulous efficiency. She is well known for handling all challenges professionally and accurately, much to the satisfaction of our members and our own staff. Piera is an approachable, sincere and congenial part of the SFG team.
Working in the finance industry since 1987, Chrissy brings with her extensive experience from working with Credit Unions and minor banks to working for three years as a BDM for PLAN Australia.
Chrissy has a sound knowledge of lending and credit, and provides a professional, friendly and efficient service to our Eastern States Members for all their administrative and development needs.
Training & Development Officer
Kelly commenced with SFG in May 2016 and brings with her 18 years of experience in the finance industry. Originally from New Zealand, Kelly moved to WA and was a farming/business owner. After 12 years Kelly moved to retail banking in rural WA holding various management and mortgage lending positions. In 2010 Kelly relocated to Perth and shifted to mortgage broking where she held various Lending Manager, Training and Executive PA positions.
It is this diverse wealth of experience that gives Kelly the in-depth knowledge and thorough understanding to ensure Southern Cross brokers receive best practice training and development. Kelly completed a Diploma of Finance and Mortgage Broking Management in February 2016.
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